There is an epic battle of humanity taking place on Twitter. The Zombie apocalypse has arrived. Essentially, the Twitter vs Zombies game (#TvsZ) is a giant game of tag. It’s been pretty organic and the rules have emerged and changed a bit since it started. They’re mostly collaborative with very little administrator intervention. It’s pretty fun and neat to see.
The game serves multiple purposes too. It is both an easy going fun activity (or procrastination tool) to occupy a weekend, and a networking activity. According to the scoreboard, there are almost 150 players, and because the game requires personal interaction to bite, swipe, dodge, etc. you build relationships and gain followers. I could see future iterations of this game, or something similar, be use for program orientations to get know people, marketing strategies of a “last man standing” sort. Of course, because so much of the game follows the honor code, this could be difficult for them to keep in check. But the fact is, I’m not aware of any other type of games being played on Twitter. We’ve all likely experienced the dreaded Facebook game requests, but to this point Twitter has avoided that stuff. It’s really a credit to Twitter. Games, however, make it fun and interesting. People build networks, collaborate, become friends, etc. though games/sports.
The role of social media in sports has often focused on athletes and the crazy stuff they say. Reporters and bloggers also have taken over with trade rumors, etc. Hashtags have played a key role. Half the reason I’m on Twitter is to follow the Royals and interact with the fan community that I’ve become a member of. But now, Twitter is evolving into a venue for games itself. Will this change how people use Twitter? Maybe not. But its make you think about how artificial games/events can be created (such at #TvsZ) to foster networking, fun, and collaboration. I’m diggin’ it.