OU Football and the “new Oklahoma”

Since I returned home from Oklahoma I’ve been working on organizing my research and sketching out how to organize my dissertation. I have a lot of little stories and anecdotes, but I’m not sure where to place them within the larger story. I’m still unsure how to construct and layout that story.

In a lot of ways the story is tailor-made. The University of Oklahoma won 47-consecutive games from 1953-1957. They also won 31-straight from 1949-1950. These two streaks serve as the driving narratives. Football and unprecedented success are the story. Yet, in other ways, they’re not the story at all. The immediate questions of “why football” and “what impact did the team and winning have on the university and state” are integral to doing good history. Those questions help separate my project from the other books written about the streak. After my research trip and doing quite a bit of reading I have answers to those questions and others.

The struggle is about organization and arrangement. What’s most logical, what supports my argument best, etc. I want to develop and foreshadow events with context and connections but I don’t want to detour too much from the “main” football story. Maybe this shouldn’t be a concern, because I feel like a lot of my little arguments and assertions take place along these side roads while football itself only loosely connects some of them.  Football is the big image people notice, but the detours are what show the real, new Oklahoma in the postwar era.

The story that I think is at the heart of my dissertation is that of football as a symbol of the new Oklahoma building its image, industry, racial equality, etc. in the postwar Sunbelt. Football and winning are what people notice. It’s what makes Oklahoma and OU so unique and interesting, but along the way, parallel to the streaks, are some really compelling stories about racial integration (both of OU and the team as well as events in Oklahoma City), boosterism (Oklahoma City striving to become the “Detroit of the aviation industry”), the university’s vast expansion (with assistance from the Navy), loyalty oaths, and the state’s political influence.

Image is perhaps the overarching story, of which football is the biggest attention grabber. John Steinbeck’s Grapes of Wrath sets it all in motion. Oklahoma desperately wants to counter the “Okie” image and rebrand the state. Rodgers and Hammerstein’s Oklahoma! helps. So too does a variety of ad campaigns and whistle stop tours by the Oklahoma City Chamber of Commerce (and others). Football success, however, has the largest impact. This is undoubtedly why Oklahoma is one of the major instigators in questioning the NCAAs broadcasting policies during the 1950s. It also affects similar debates as they consider different conference memberships (with the president informing some alumni that while the Southwest Conference has less stringent recruiting rules, OU’s academic reputation would suffer).

Image really is at the fore in both narratives, it’s at the heart of what I mean when I say  the “new Oklahoma” (or “Bud Wilkinson’s Oklahoma” in my working dissertation title). The “new Oklahoma” is complex. It relies on football, the politics of pork, boosterism, mass media, and more, to reshape not just the state’s image but also its racial and economic landscape. There are hints of change in the political climate as well (though they’re not completely achieved until later). I want my dissertation to be about the construction of this “new Oklahoma” while keeping football as the central narrative trunk of which everything else branches off.  It’s hard to strike that balance but I’m excited about where I’m going and I think I’ll be able to get there.

2 thoughts on “OU Football and the “new Oklahoma”

  1. Devin Hunter

    You can imagine that–as a native Oklahoman and dyed-in-the-wool Oklahoma State fan–I’m really looking forward to following your project. I have many thoughts and questions!

    Reply
    1. Andrew McGregor Post author

      Thanks Devin! I’m still finding my way and exploring some of the issues. There’s so much going on in Oklahoma during this period, but I’m trying not to stray too far for the football story. I’ll do my best to post periodic updates.

      Reply

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