CBS has a James Corden Carpool Karaoke Special on tonight at 10. My first thought was couldn’t I watch 20 minutes of YouTube for the same content? After all, the Late Late Show which Corden hosts on CBS at 12:37 a.m. posts them to YouTube where they have become very popular. That’s why it’s so ironic to me.
The show is following the same model as American Funniest Home Videos, which seemed to anticipate the vitality of YouTube. The survival of AFV, and similar shows (like CBS “best super bowl commercials” special and classic 3 a.m. standby “wacked out sports”), are an indicator of mainstream media’s reluctance to change and misunderstanding of how people consume this kind of content. At the same time, the show also indicates an awareness of the popularity of this type of content (after all they post it online), but misguided hopes of either bringing viewers back to traditional their TV sets or perhaps an unrelated goal of spreading the content to less technoliterate viewers. They seem to be trying to double dip.
This irony, of course, is not limited to CBS. A staple of most local news broadcasts is some sort of reporting about funny or odd things that have happened on the Internet — as if the internet is a foreign place that none of us go. I wonder how long this will continue? If it hasn’t already, when or does online culture become so ubiquitous that it won’t be reported about on the local news or replicated on network TV?